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Owner Advisory Group

Franchise/Management Selection and Contract Negotiations

Selecting the right hotel brand and manager is critical to the success of the hotel investment

OAG is exceedingly well-versed in the complex process of selecting a new management company or franchise for a wide spectrum of hospitality product types and classes. OAG works with ownership to establish an investment strategy term plans for the hotel and to develop a critical path that inherently guides the selection process. Property locale, market dynamics, product type/features, the competitive set and Owner’s investment objectives are all important factors to examine in this process. Once this is done, OAG will:

  • Select and pre-screen candidates and determine their interest and/or restrictions
  • Prepare and issue RFPs
  • Coordinate information dissemination, site visits and management presentations
  • Evaluate RFP responses and respective economic terms
  • Prepare and present selection analysis and recommendations
  • Review management agreements and support negotiation process
  • Assist with the franchise application process
  • Execute transition and conversion

OAG simplifies, qualifies and guides the entire transaction for owners. Examples of support services include: extricating the hotel from existing agreements, developing a comprehensive RFP, evaluating and vetting candidates, reviewing and negotiating management and franchise agreements,